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 Problem
#1:
You’re reading your favorite industry trade journal and
you see:
·
Stories about your competitors
·
No articles about your technology or a customer’s use of
your product or service
 Problem
#2:
You don’t have a writer who can:
·
·
Pry the story out of your engineers or
programmers
·
Write it to present your product and/or technology’s
optimum benefits
·
Get it placed in one of your most important trade
journals
What if you were publishing white papers and articles regularly?
·
Your customers’ ears perk up when they
hear your company’s name.
·
You motivate your sales team by giving them the best
sales tools – customer by-lined case studies, technology articles
and white papers.
·
You leverage the content into a cost-effective high
quality lead generation program!
How to solve the problem:
Build a bridge to your prospects with a steady stream of
articles, case studies, feature stories and white
papers. And for an added kick, make sure they all
feature the key words you use on your website to boost
your search engine position.
5
Reasons to Pick up the Phone and Call:
1.
I’ve researched, written, and placed nearly 200
application stories, case studies, technology articles,
and features in leading trade publications for such
well-known companies as Allscripts, Motorola, Seiko
Instruments and many more.
2.
I’ve written about a wide variety of technologies
including:
·
Electronic Health Records
·
X-ray Fluorescent Instruments
·
Medical Video Equipment
·
Real-Time Operating Systems (RTOS)
·
Semiconductor Processing
·
Electronic Components and Design Implementations
·
Robotics
·
Hyper-Spectral Imaging
3.
I systematically research, write, and place
articles, enriching each one with independent knowledge
and/or research.
4.
I offer a low-risk, high-value business
relationship.
5.
I build long-term relationships with clients,
many lasting a decade or more.
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